Creating a Newscast/ News story

The choice of the type of newscast

Go and turn on the TV, look on the computer, pick a news paper, listen to the radio, read a magazine, glance at a blog.  Any of these actions can feed someone their daily appetite for the news.  Each of these has numerous sources that can provide the information in its own clear and effective way.  These various sources have different themes and tones to them.

For instance, there are various types of TV news programs.  There is the daily newscast, which appears at the usual 12 p.m., 5 p.m., and 10 p.m. or 11 p.m.  This is the newscast that would be relevant to a particular geographic area.  The shelf life for these news stories is not long at all. They focus primarily on the events that have happened with a day to a week from the date of the news cast, and stories that are currently relevant.  There is also the 24/7 news source such as CNN and FOX News.  These media outlets can provide news at a fast pace, at any time during the day.  The stories on these channels are for a wider audience that could span the entire country.  The shelf life for these stories ranges because it depends on the story.  Let’s say the story is about a particular sporting event.  The story would be relevant until the next game comes around.  The last type is the magazine style news show, which would be something like CBS’s’60 Minutes’ or ‘E60’, which can be seen on ESPN.  These news stories have a longer time frame, usually an hour in length, and longer shelf life compared to the other two.  This is the style that I am going to focus on for creating your own newscast.

When creating a newscast for a particular purpose, such as a college, it is important to decide on the theme of the newscast.  Once the theme is chosen, you must choose a tone of the show.  This is an extremely vital in the creation process.  One area that should be avoided is satirical. There is a fine line between what is funny and what is offensive.  Shows such as ‘The Colbert Report’ and ‘The Daily Show with Jon Stewart’ are satirical, but can do so.  They go in with the attitude that they know they are most likely offending someone with their material, most of the time it is either on politicians or celebrities.  Each host inputs their own political bias with the show, which helps with the satire, and almost gives it an excuse.

So when you are creating the show, decide the theme, and tone.  This way the material can be relevant, have a purpose, and give it meaning.  Without the use of these two, the stories may become convoluted and confusing for the viewer.

The creation of the Newscast

A major area that is over looked for a newscast is the importance of writing.  You have to have a good foundation in writing.  When going into an event that you are using, you must have a writer’s eye and ear.  When walking into the story, you should be asking yourself “what is the story here?”

Go to the event, and start getting some footage.  You need to create the video just like you would a paper.  Make sure to get a good establishing shot.  This is a very fundamental piece that is extremely important.  The establishing shot goes along with the lead, which is used to grab and hold the viewers attention.

Next, try to get some B-roll footage.  B-roll is the basic shots that fill in the news story.  These shots vary in length.  When using the shots in the story, you can either use the natural sound that was captured when the video was to add effect to the event.  You can also place a voice over on top of the B-roll footage as a way for the viewer to both here about the event and see the event as it is unfolding.  Be sure to also get at least one interview from someone at the event who is a key player.  For instance, if you are doing a story on a particular community being outraged over a change in taxes, you would want to get an interview with at least one citizen, and at least one community politician.  Use the interviews as a way to tie the story together and to get the message across to the audience.  At some point during the time at the event, get a stand-up.  A stand-up is when you (or whoever is reporting) stands in front of the camera and gives information verbally.  This is a very effective way to rap everything up and tie it all together.

IMPORTANT!  Be aware that while filming, the story might switch to something completely different.  Use a note pad to mark down the time of the clip, and give a brief description.  Doing this will make the editing process easier when putting the final touches on the news story.  Also, using the note pad will keep you prepared for any change that may happen during the story.

If you go in with a story, you will come out with one.  It is essential to have a good foundation in writing when creating a news story.  A visual news story is structured the same way a paper is.  There is a lead, middle, and an end.  Use the lead to attract the audience and grab the attention.  Have a good establishing shot with information explain the overview of the story.  Use B-roll footage, voice over’s, and interviews for the meat of the story.  This provides the viewer with all of the important information that is needed.  Lastly, tie everything up with a stand-up.  This will give the reporter a name and a face so that the viewer knows who is providing them with information.

The finished product

The last portion is deciding on the types of stories you would want.  This area ties in with the style your newscast is.  For instance, if you decide to do a show similar to ’60 Minutes’ you would want to do some human interest pieces.  If you were doing a regular newscast, you would tailor your videos to that style.

The video linked to this page is a pilot video for a newscast I am currently trying to create.  The thought is to draw my college’s campus closer together as a whole, as well as the surrounding community.  If successful, the newscast can be viewed on the college’s cable TV channel.  With the stories I did, I was able to give a human interest piece, a recap of an event, and the sports.  The goal for the show is to eventually have 30 minute show.  The segments would include a recap of the more important events held on the campus, sports, and a human interest piece which would be a longer segment about a member of the college.

So when creating a news story, there is more work than just filming and editing.  You need to have a strong foundation in writing, and go into the event with the idea of the story.  Be sure to know what you want to say, and structure the story like a paper.  Have the story be relevant and timely so that it can fit within the style the newscast has.  Again, I am not expert, but these steps have provided me with a great deal of success so far.

Public Relations and Advertising Videos

The Importance YouTube has

Today, one of the most popular websites out there is YouTube.  The website was created back in February 2005.  Ever since 2006, the site has exploded with videos, viewers, and popularity.

If you use the web on a regular basis, or even if it is only sparingly, you have most likely come across YouTube.  Anyone who goes on the site can find just about any video he or she may be looking for, as long as the content is appropriate.  Today, not only are regular every day people viewing, uploading, and sharing videos, but businesses are hopping on the wagon.

All over the world, videos are being uploaded from large multinational corporations to mom-and-pop stores.  The businesses understand the social impact that social media sites such as YouTube have on their business.  The site is free, easy to use, and allows users to share videos across other social media sites as well.

From a public relations and advertising standpoint, YouTube can generate some serious business if used correctly.  Day after day, videos are uploaded, and almost by magic become huge viral hits overnight.  If a business just so happens to create a successful video, they could easily and effectively get their name out.

PR and Ad – Compare and Contrast

When it comes to Public Relations and Advertising, effectiveness is a key to success.  When speaking of Public Relations and Advertising, the focus is not just on nameless-faceless businesses, but also to individuals as well.  Today’s job market has changed, and because of this many graduates fresh out of college are putting their portfolios up online for potential employers to see.  People who are interested in branding their identity, such as actors, models, and musicians use the web to portray themselves in a positive way.

The list goes on and on with the numerous types involved with this process.  Just like a business, these people need to make sure that they are portraying themselves and those that they represent in a positive manner.  Furthermore, it is just as essential to get the message out in a clear and concise way.

Even though Public Relations and Advertising are similar, there is one major difference: the amount of control over the message being sent.

The thing about advertising is that those who create it have complete control over the content, whether it is in print, radio, television, or viral form.  Having complete control over advertising is nice, but it usually costs money to run the advertisement somewhere, and/or to produce it.

Public Relations on the other hand is free, and therefore it is extremely cost effective.  The set back to this is that the creator does not have complete control over the content.  If a business creates a press release in anticipation of an event they are hosting and then proceed to send it to various media outlets, they forfeit their control over to these various media organizations.  The media companies can pick apart the press release, and use (or not use) any of the information they are given, in just about any way they see fit, following the laws that apply.

With today’s business world being as fast-paced and high-tech as it is, it is vital to stay on top of the current standards and methods as a means of staying one step ahead of the competition.  I believe it is possible to rid both of the negative side effects that come along with Advertising, and Public Relations.

The Role PR and Ad play

There are a few things that you need to understand before continuing on.  I am no expert when it comes to Public Relations and Advertising.  If you want a great campaign for one or for both, do some research on your own ahead of time.  Nothing beats some good old reading up on the information.  There is a lot of work that comes along with crafting a good Ad or PR campaign, and even with hours of research and sleepless nights crafting up new ideas, there is no guarantee that everything will come together and be the next best thing since sliced bread.

Once you are aware of the risks that must be undertaken, you can move on.  Now, you have to comprehend that what you are about to read may not make sense.

For a Public Relations campaign to work, it’s really all up to the person(s) hosting, distributing, and viewing it.  When creating a PR campaign, goal, strategies, tactics, and objectives need to be in place before all else.

YouTube can be an effective tool at various points in the campaign.  Seeing how so many people view YouTube videos every day, and the amount of way the videos can be linked and shared provide plenty of examples and ways the video can convey the message.

Anyone can create a video, but it takes some knowledge and research on what needs to be in the video to make it useful.  In PR, it’s all about getting the name out positively and in an effective and timely manner.  If the video is made properly, it can generate some good PR for the particular cause.

For example, I created a few videos for a class, where we produce the annual literature and art magazine for the school.  The first video is about basic information on the magazine, such as the protocol for submitting to it, the history behind the magazine, what each member of the group does, etc.  The video was extremely successful in the fact that it was sent all around campus, hosted on the colleges homepage, and put up on the colleges YouTube channel.  It generated great PR because it allowed those who were interested in submitting work to find the information they needed.  It also spread the awareness of the magazine.  For some time, a large portion of the campus had no idea that the magazine even existed.

Advertising

Not every advertisement has to be in print, or radio form.  A few cleaver video advertisements today have gone viral.  Also, it does not always take a large deal of money to create an advertisement.  With the help of YouTube, and other social media sites, you can create and host a video for free.  This video can last as long as you want it to.  IMPORTANT!

You have to understand a few things about hosting a video:

  • if the video you create does not follow the specified guidelines given by the hosting site, it can be removed
  • If the video contains offensive or detrimental material, you can have your video removed and terminated.  Also, you can get into legal trouble for various things if you do no understand the laws that imply to the specification.  After reading this, do not be paranoid that your video will get you into trouble; you have to be smart about creating material that is readily available for anyone to see.
  • Understand that once your video is online, anyone can take it and do what they want with it, depending on the site where the video is hosted.  YouTube for example can have its videos copied and replicated numerous times.

Uploading

Once the video is created, now it is time to move onto uploading the video.  This blog is not about the editing portion, or the process of uploading the videos onto YouTube, so if you have troubles with either, you can easily find tutorials online.  Be sure to tag your video properly.  One way to do this is to go onto Google, and find Google Insights.  Google Insights is a tool where it shows data that pertains to the amount of results for a particular title that can be searched in Google.  This tool will allow you to create appropriate tags so that your video can be searched and found properly with the most effective and efficient results.

The Chile mine collapse: The riveting facts about the myths

The world has recently been witnessed to a very riveting event that is not new, but still draws mass amounts of media attention.  For roughly ten weeks, 33 miners from Chile became trapped after the mine they were working in collapsed.  Just about everyone who has access to media, whether it is news, social, etc, have most likely heard about this event.  News such as this appeals to a wide range of people because it doesn’t matter who is witnessed to it, they will probably be touched emotionally in some way.

Living in Western Pennsylvania for my entire life, I have been around mines and miners my entire life.  The mines have provided plenty of job opportunities for this area.  I have had friends who have worked in mines, had companies visit my school for future job opportunities in mine companies, along with other points of connection.  The mines are an integral part of this area of the country.   Living in the area, I have also been witnessed to the negative side of the mines.  The health hazards that the workers must go through daily, not so much now as in years past, but are enough to think twice when it comes to working in the mine.  Living in this area, I have been subjected to seeing the aftermath of a mine collapse though media.

Recently, Chile had a mine collapse to rival those that have happened here in Western Pennsylvania.  The Sago Mine collapse was a very tragic situation that had similar national news coverage that the Chilean mine rescue has.  One key point of difference is that unfortunately, 12 of the 13 miners trapped in the Sago mine died, while none of the 33 Chilean miners died.  Both of these events are stories of tragedy, as well as survival.

“…once in a long while, an event occurs that unites people from around the world in the spirit of hope” said Brooke Leonard in her article about the Chilean Mine rescue in the Colligate Times.  An event such as this is so captivating because it taps into humans emotions.   There is an inert fear in humans of being trapped, so it is only fitting that people will be drawn to watch.

On another note, there is a thought that no news story is actually ‘new.’  The belief is that there are seven myths at work, where any story can have similarities to at least one, if not more.

In the event of the Chile mine collapse, I believe that four of the seven myths can be found.  These are: the hero, the victim, the flood, and the other world.  All of these are very prevalent in this story.

In the case of ‘the victim’ and ‘the hero’ it is simple to identify each.  The victims are anyone who was negatively impacted by the matter.  These include the miners and their families, along with numerous others.  ‘The heroes’ are those involved in the rescue of the miners.

In the case of the ‘the flood’ it may be harder to figure out.  The myth usually refers to something wrong with the society or people involved with the event, and devastating retribution for their acts.  The myth refers to the immoral acts, and then a disaster of great magnitude ensues, usually one that is natural.  Here the myth is partial because there seems to be nothing extremely out of the ordinary in Chile along the lines of morales, so it is just the disaster.

‘The other world’ myth may not seem relevant, but it is.  Some people who witnessed all  the media coverage are not from Chile, or even that part of the world.  So because of this fact, these people are being exposed to an event that takes place in a different world.  They may have found out more information about Chile, therefore opening their eyes to ‘another world.’

The story about this mine collapse is interesting and riveting, but is nothing new.  People are subjected to seeing tragedies all of the time, but that does not mean people will ignore their human emotions and not watch what is happening.

Labor Day: A story of a working man

For years now, most of us have been spending Labor Day weekend the same way.  This day is the holiday for the working men and women of the country.  Every since most of us were kids, it has been the same thing.  Family vacations, barbeques, town picnics and parades, fireworks galore, art festivals, you name it and it probably happens on Labor Day.  People tend to bring out all the stops during this weekend.  Some use it as a last chance for a summer get away.  Having one more go at a summer party is always a popular choice for how to spend the weekend.  Others, on the other hand, utilize the time to simply relax and enjoy the occasion given off from work.  It does not matter how we spend this weekend, we all enjoy the break-up of the tedium.  Most of us believe, or want to believe it is simply a holiday that came about by the government to recognize the workers, and what they have done for this country through their jobs and careers.  But what meaning does it old behind all of these festivities?

Ever since I was a little kid, I would go to my grandparents’ house for holidays.  They would always have cookouts, diner, whatever they could come up with depending on the occasion simply to get the family together one more time.  My grandfather, who has recently turned 90, has always been a big part of my life.  His past accomplishments, big or small, always seemed so interesting to me.  During the holidays when I was younger, my cousins, brother, and I would sit around as he told us stories.  Today is a different time, seeing that I am older, but nonetheless I still listen to what he has to say learning from his accounts.  Each of the holidays had some deep meaning to him.  That’s how he is, and from what I understand, he has always been that way.  I do not know if it is because of his patriotism, the way he was raised by his immigrant parents, or simply something he happened to develop through his life.  Either way, he never took the holiday for granted.

Labor Day was one in which he enjoyed, but not in the same way as everyone else.  He was a hard working man, who worked two jobs while my Dad and aunts were growing up.  He usually worked 16 hours a day, 6 days a week as a foreman at the steel mill in town, and he had his own plumbing company as well.  He explained that the reason the Labor Day came about was because of labor disputes between unions and their factories that the represented workers labored for.  After a bloody dispute, the government put into action a day of reconciliation for the loss of the workers at the hands of the U.S. Military.  His philosophy was that even though big business had a control over the workers at the time, and were in league with some of the politicians of the era, some men understood that without happy workers, a company cannot have a successful operation.  He explained that one man, or a group of men who owned a company, should not put down their workers.  To end the arguments and bloody fights once and for all the government set aside a day of remembrance for the working man.  I asked him if he was ever in a union.  He explained that he was in a union for plumbers, which was a way so that they could not be singled out and taken advantage of when contracted out by larger operations.  When I asked if he was in a union with the mill he replied that he was not.  He explained that because he was a boss for a certain area, that he had to show up to work always, and was held to a different standard than the union workers.

He has always been a proud man, but he has also said there are many things that he is not proud of, but understands why he did them.  One day, there was a strike in the mill while he was a foreman.  He told me how he had to get up in the middle of the night to report down to the mill to work, even when he was not scheduled so that the mill could operate smoothly.  One man who worked at the mill attempted to gain access inside the mill after her crossed the picot line, so as to sabotage some of the equipment.  My grandfather was sent to deal with the man, most likely because of his stature (6 feet 6 inches, 250 lbs.).  The man received a so called “crack up the side of his head” by my grandfather, and was promptly thrown out of the mill.

I asked him why he did that, and he responded, “It was a different time. I was a salaried boss, and if I was told to jump around like a frog by my boss, well I better damned do it. I had to do as told or else I would run the risk of losing my job.”  His philosophy was that there is necessary need for unions for fair and equal working conditions, but there is also a need for the salaried men and women who are their superiors.  With this system, the companies could run more smoothly.  He explained that no matter who the person is, they should be happy that they got a day off.  But they should also know of the story behind why they have off.  Without the men and women of the past who were able to stand up against their employers, we might still have unfair working conditions.

Response to New York Times: Digital Devices Deprive Brain of Needed Downtime

Roughly 6 months ago I was working on a research paper for my Advertising class. The concept behind it was to see if there was a correlation between the change in the basic overall feel of video commercials geared towards children from years past up until today.  After doing some research, I came across some information which stated that the amount of shots, and the length of shots have changed. A shot is nothing more than a single camera scene angle with no cut in between. I found that the amount of shots rose, while the time length dropped. Furthermore, kids today have an increased problem with attention spans. Doctors have found that children spend a much more significant time in front of screens than ever before. Also, today’s youth is experiencing more severe problems with attention and attention related disorders than any other generation before.

First of all, I wish I had this article to contribute to the research paper, but unfortunately I did not have that luxury.  Secondly, if scientists have discovered that today’s adults are having trouble with memory and retention due to electronic overload, imagine what the adolescence will be like when the reach adulthood! I foresee one of two scenarios playing out. The more optimistic being that they will be used to all of the constant stimulation. Also they may possibly be much more adept than today’s adults who are the first generation of the techno-age.  The more grave situation would be that of a severe decline in attention spans, and memory capabilities due to over stimulation of gadgets and gizmos.

Hopefully the latter of the two does not come about, but only time can tell.  Personally, I prefer to just relax and occasionally, literally stair at the wall (only when stuck in my room though.) I believe that as a whole, our society is so rapped up in their electronics that control their social lives that they are to busy to log off, turn off, or simply put down these devices and realize that there is a world outside of iPods and iPhones. Take a break, and just let your brain go to its screen saver…it just may help.

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